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Brand & Website Design for Therapists & Service-Based Businesses

Heartfelt, strategic, custom design that helps your dream clients find you and feel at ease the moment they land on your site.

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You Trained to be a Therapist. Not a Designer.

You spent years learning how to hold space for people, not how to pick fonts, choose a color palette, or figure out what makes a website actually convert. That's not a gap in you. It's just not the work you signed up for.

That's where I come in. I handle the branding and web design (the strategy, the research, the hundred small decisions) so you can put your energy back into your practice, not a Squarespace tutorial at 10pm.

How I Can Help You:

LOGO & BRAND DESIGN

If your logo doesn't feel like you, or like the practice you've built, it's time for a refresh. A full suite of logos, custom colors, fonts, and illustrations designed around your specific work, not a template.

WEBSITE DESIGN

If your current site is clunky, outdated, or non-existent, let's build a website your clients trust the moment they land on it: easy to use, calming to look at, and unmistakably you.

Logo & Web Design services

Branding and Websites that Give you Confidence, Consistency, and a Whole Lot of Personality

I help therapists and service-based small business owners ditch the DIY vibes and step into a brand that's polished, colorful, and totally one-of-a-kind. For therapists especially, your website is often a new client's very first impression of what it might feel like to work with you. It deserves to feel as safe and considered as your actual practice does.

Think custom logos, dreamy color palettes, and a website that finally feels like home for your business. The goal? To make you look amazing, feel confident, and attract those clients you've been wishing for, like moths to your beautifully designed flame.

From "good enough' to gorgeous

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Design That Starts With Strategy, Not a Template

Every project starts with real research into your practice, your voice, and the people you want to reach, before a single font or color gets chosen. It's why clients describe the process as feeling like working with someone who gets it, not just someone who designs it.

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Client Love

- Emily Schleich

Seriously, you are amazing! I cannot believe we finished this website in less than two weeks! You are one of the best things to happen for our business growth. The growth we have seen over the past year from our original website has been huge and I am so thankful for another wonderful site! 

"The growth we have seen...has been huge"

Working with Nicole was one of the best decisions I made for my practice. From our very first call, she truly got me—my values, my vision, and the kind of space I wanted to create for the people I work with. She took my vision and turned it into something even better: a space that feels grounded, welcoming, and adventurous—all at once. Every detail, from the design to the flow, reflects the heart of my work as a therapist (and Harley’s too!). A standout moment was when she presented the initial moodboard—it was like she had reached into my mind and pulled out something even better than I imagined. That moment set the tone for the whole process: thoughtful, intuitive, and full of creative clarity. My website is beautiful and I am so proud to send people to it!  

- Brett Rein

 "one of the best decisions I made for my practice"

- Rachael Valencia

When I saw the two design options Nicole created for my logo, I knew I had come to the right place. She was able to take in my values and create a logo that beautifully represented my company. She added details and elements that I didn't even realize that I had wanted or needed until I saw what she was able to create. It feels great to have a logo and website that communicate warmth, growth, acceptance, and compassion.

"SHE was able to take in my values & create a logo that beautifully represented my company"

- Emily Schleich

Absolute perfection! Nicole was incredible to work with from start to finish. She was very thorough in her communication and went above and beyond in communicating styles, logos, and website design. I could not recommend Nicole's work enough, she is clearly passionate about her work and it shows. When we received our color palette I already knew her services would make a huge difference in our marketing. When we received our logo I fell in love and could not wait to launch. I feel more empowered to market our brand and services and proud of what we can offer.

"When we received our logo I fell in love"

- Stephanie Strunk

Nicole, I have been so blessed to work with you on branding for Our Historic Routes. From the first email contact to the last presentation and all touchpoints in between, your process is unmatched, and the reason being is your personal connection. Connection not only to your own business, but to your customers as well and the way you are able to listen and evaluate their needs and vision is so impressive and unmatched in your industry. I highly recommend you and your services to anyone and everyone! Thank you!! I felt like I was speaking with an old friend and was immediately put at ease and knew I had made the right decision hiring Nicole!

"Your process is umatched, and the reason is your personal connection"

- Natalie Pratt

I felt unqualified and lost when I tried to imagine the branding on my own. Nicole was confident and excited about a project that was stressing me out. She helped me be excited about it again. I now feel relieved - I can move forward with the new branch of my business feeling like it is authentic and legitimate. Nicole is a dream to work with. She listened to every bit of commentary I had and quickly implemented it into the designs. The whole process was seamless and smooth. I will absolutely be using her again. In fact, I've already chatted with her for my next project. Nicole is very professional and knows what she's doing!

"Nicole is a dream to work with"

- Nick Valencia

Before working with Nicole we were struggling with how to improve our small social media presence and stressed about a deadline. Nicole quickly presented us with a great style and direction. After we launched we had positive results within the first week with hits specific to our target audience. Nicole was creative, professional, and understanding of our needs and what was important to us. We had a wonderful experience working with Nicole and will continue to work with her for our future design needs.

"POSITIVE RESULTS WITHIN THE FIRST WEEK"

- Kelly Kleene

Your service was much more detailed than expected. I provided info but, instead of blindly progressing, you also took trends in the market into account. You asked questions I wouldn’t have considered and provided curated font pairings. It is such a fleshed out brand now. When I got the first set of options and saw the different ways you took my concepts and ran with them, it became clear that I’d made the right choice. 

"Much More Detailed than Expected"

- Karli Engebretsen

Before working with you, I was feeling stuck on how to move forward in my business, and wanting a stronger brand to help make my business more marketable. You provided me with a vision and listened to what I was looking for. As soon as I got the color options and logos options, I started to see my vision come together. Now I feel more motivated and ready to increase my marketing. I also feel more confident in moving my business to the next stage of growth. Thank you so much for your help and support. You were a joy to work with and always answered all my questions and concerns!

"YOU WERE A JOY TO WORK WITH"

Hi, I'm Nicole, the creative redhead behind Wild Ginger

Hi, I'm Nicole, the creative redhead behind Wild Ginger. With a background in art history and a serious soft spot for thoughtful design, I especially love working with therapists, helping you build a space online that feels as safe, warm, and intentional as the one you've built for your clients in person. Based in Salt Lake City, working with therapists and service-based businesses nationwide.

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